JB City is the most sought-after residential land address in Johor — and one of the most strategically positioned urban residential land markets in Southeast Asia. The imminent opening of the RTS Link (Bukit Chagar to Singapore Woodlands, targeted end-2026), the JS-SEZ's structural transformation of the southern Johor economy, and genuine scarcity of developable residential land in the city centre have combined to drive JB City residential land to some of the highest per-square-foot prices in Malaysia outside of Kuala Lumpur's KLCC and Bangsar. For custom home builders, small residential developers, and land banking investors, JB City land represents a rare convergence of scarcity, infrastructure catalysts, and cross-border demand.
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