Plentong has emerged as Johor Bahru's most active large-format commercial land submarket — a transformation anchored by two landmark institutional transactions that have permanently reset the area's commercial land pricing. In 2024, Bridge Data Centres Malaysia acquired 67.62 acres of land across two separate Plentong transactions, establishing the area as a key Johor data centre corridor. In Q3 2025, IGB Bhd and Southkey City acquired 19.7 acres of leasehold land in Plentong for RM215 million to develop a mixed-use scheme comprising retail, hospitality, and commercial components (Savills / Real Estate Asia). Together, these deals have put Plentong firmly on the map as a destination for institutional commercial land investment in Malaysia.